As videos become increasingly popular, they provide the perfect complement to marketing. Regardless of whether the video is produced simply for fun,  information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy.

A report published by Demand Metric indicates that 70 percent of marketers are now using videos in their marketing strategies. Another 82 percent of marketers indicate that video content marketing has proven to be successful. Given these numbers, obviously there is plenty of reason to consider implementing video content marketing in your current marketing strategy. If you plan to incorporate video content marketing in your strategy, it is important to make sure you are following the guidelines below to achieve optimal success.

1. Identify goals.

Begin by thinking about what you wish to accomplish with your video content marketing strategy. Do you want to draw attention to your products and services? Do you want to use your videos as a recruitment tool? Are you trying to increase brand awareness?

Whatever it is that you want to accomplish from your videos, take the time to define your goals. It is only through defining your goals that you can accurately measure whether your video content marketing strategy has succeeded. You need to determine how you will know if you have actually succeeded. For instance, will you define success by the number of times that your video is viewed? Or, will you gauge success based on the number of shares that your video receives?

2. Audience relevance.

To ensure that your video is relevant, when developing your marketing strategy think about the audience you wish to reach. Do not overlook the opportunity to get creative in order to reach your audience in new ways. One example is AdMov , a company that enables you to show your videos to high-value audience of Uber and Grab by providing in-car transit Ads.

3. Call to action.

Regardless of how well your video is produced, it may fail to yield the desired results if you do not include a call to action. Think about what it is that you want people to do when they finish viewing your video. In order to achieve the most impact, you should include a call to action in both a visual and an audible manner.

4. Video distribution.

In determining the best way to distribute your videos, think about your core audience. Promote your videos across multiple channels, look outside of Social Media. The competition to get the attention of an individual is really though, you have to find unique ways of capturing your audience. People are consuming content on various devices such as televisions, smartphones, tablets, desktops, in-transit mediums. Advertisers are observing the shifting attention of the users and are taking their campaigns across screens. Cross-screen advertising is running the campaigns across different channels separately. Marketers should make their presence on whatever device the consumer has access to of the content.

Author: ellard capiral

Ellard is the Founder and CEO of AdMov Philippines. He is passionate with technology and startups. Always on the look-out for ways to change the world.

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