We get this question a lot of times when we visit agencies and companies. Many of them compare AdMov with billboards. Although for us it is not really an apples to apples comparison. Billboard and Admov are completely different mediums. Nonetheless, we will share their differences and strength so you will know when to use each medium.
Billboard Versus AdMov
Billboard is king when raising awareness to a huge audience at a certain location. A single billboard in Edsa can provide millions of eyeballs in a month. Utilizing billboards for your brand also raises brand equity and credibility for your brand. This helps a lot of you have a huge warchest and is capable of going main-stream
Admov on the other hand is the prince in OOH. With a 350 rideshare fleet, companies can reach up to 450,000 riders per month. Unlike traditional OOH, AdMov has the capability of digital marketing. You can run targeted ads based on the age, gender and location of the passenger. Unlike billboards, you can capture sales leads from call to action buttons.
When Do You Use Billboards and AdMov
Billboards works well for large companies that have huge budgets. These companies need massive awareness for their product. They need to become top of mind to huge population. Making their presence known all over Metro Manila is important and they have the financials to run massive OOH campaigns for this.
AdMov on the other hand can work for both SME’s and large companies. For SME’s if you are eyeing a certain demographic or niche, you can use AdMov’s facial detection and geo-location ads targeting. You can run ads based on your preferred profile.
This makes your ads spent more cost-efficient and reduce wastage. You get to hit the right audience with longer time to tell your story. The captive environment of cars allows you make your ads more intimate and run call to actions unlike billboards.
Author: Bobby Ben Davis Cristuta
Bobby is the CMO and Co-founder for Admov Philippines. He is a serial technopreneur. He is passionate in delivering emerging marketing channels and bring Manila as destination for innovative advertising technologies.