AdMov was born when we saw the frustrations that entrepreneurs face when they market to high value demographics. It takes lots of money and resources to run campaigns. It takes so much effort to launch these campaigns and it only yields a few customers.

Being entrepreneurs ourselves, we felt the pain of having a good product and fail to launch successfully. We felt that the marketing channels available is very limited. If only there was a better way..

This is when we created AdMov. We envisioned a platform that can easily showcase your product to a rich and diverse sets of customers. We envisioned a platform that can provide more value for marketers.


Ellard Capiral

Founder and Chief Executive Officer

Ellard has been an IT professional with 17 years experience in software development. At a young age, he became the CTO of EDGE.MEDIA. His company was bought by Singtel back in 2001. Because of his technical expertise he joined TrendMicro and took on the role of Software Architect. Later he joined CloudSherpas also taking the same role. In 2012, he was invited to work for RealPage to spearhead its development team.


Franco Tuazon

Chief Revenue Officer

Franco has been in the sales and marketing industry for 16 years. He is currently the regional sales manager in J&J Philippines. He spearheads the growth of AdMov in the Philippines and Singapore. Creating strategies in cementing AdMovs traction in the local and international segment.


Victor Michael Lucena

Chief Sales Officer

Miko has been an advertising professional for the past 17 years experience. He is the president of Kaddish advertising. Running multiple billboard sites all over Metro Manila. Miko spearheads the sales initiatives of AdMov.




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