For most part of the twentieth century, television was the preferred channel for advertisers to promote their goods to the masses. A formula was created – the 30-second TV commercial, backed by press, posters and radio adverts.
But as we become more technologically advanced, the advertising landscape has changed. Traditional advertising as we know them are slowly fading away, and digital marketing is on the rise, uncovering consumer behaviors, interests and engagement in real time.
As a result of these changes, it is essential that advertisers find new forms of communication that are more noticeable, engaging and actively involving the consumer. Now there’s a wide-range of new mediums that marketers can choose from.
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers
Advantages of Marketing in the Digital Era
ADAPTABLE AND FLEXIBLE
In the spirit of adaptability and flexibility, another advantage of introducing an increase in digital marketing is the ability to make changes quickly. For example, if a print ad or TV ad doesn’t resonate with consumers, it’s rather difficult to:
- Understand how it’s being received with no way to track performance, and
- Do anything about it until the campaign ends.
If a digital ad isn’t performing well, it can quickly be swapped out, replaced with a better performing version of the same message through testing, budgets can be adjusted, or a campaign can be shut down completely without losing a significant amount of the upfront investment. This is good news for those that want to test the digital waters. This is also why it’s so important to rely on outside partners who understand the channel well and can advise on a strategic approach to entering the digital arena.
One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest in digital marketing.
Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.
ALLOWS YOU TO TARGET YOUR IDEAL BUYERS
When you purchase billboard space or place an ad in a magazine, you’re taking a shot in the dark that this messaging will reach its intended audience. Though there are certainly ways to increase your chances of success with traditional marketing tactics, it just doesn’t offer the same targeting capabilities as digital marketing. With digital marketing, you can ensure that the right consumers are viewing your content.
By improving targeting, you can work to get more for your marketing budget and resources. With digital marketing, you no longer have to worry that you are spending money on ads that won’t reach those who are likely to be interested in your products. With sophisticated targeting abilities, digital marketing tactics allow you to take comfort in knowing that you are focusing your marketing efforts on strategies that actually work.
Is there a platform that offers all of this?
YES! – AdMov is a programmatic advertising platform that offers audience-based targeting, proximity marketing and data-driven real time reports for just Php 1.60 per adspot!
It’s difficult to keep up with the accelerated rate of change in digital advertising. But by being flexible and informed about the changes in the advertising industry, advertisers have held their position through innovative ad formats and ad tech.
Utilizing new digital marketing platforms that serve these ads with the use of their advanced targeting capabilities puts advertisers in the position to avoid being annoying, intrusive and disruptive when they serve highly relevant ads to their target audience therefore, creating better advertising for today.