Last October 24, 2018, AdMov in partnership with Save The Children (STC) foundation will be launching a unique digital OOH campaign in Metro Manila. STC will having its 100th year anniversary. To promote their advocacy, the in-transit ad network of AdMov will be promoting the advocacy of Save The Children.
First of Its Kind Campaign
Ellard Capiral (CEO of AdMov) attended the media launch of the foundation at Ascott Hotel Makati. Both STC and AdMov will be running digital ads to encourage the riders of TNVS to donate for the kids. The middle class riders are a good segment that could support STC’s drive to help children.
The digital campaign is composed of two programs. STC will be running ads encouraging riders to donate. Those who donated will also be given a special treat. Their photos will be broadcasted to billboards and all the tablets of AdMov. This is to thank and praise these generous donors.
This campaign is designed to raise awareness about the childrens plight and how STC is helping them. Both AdMov and STC cares for these children and would like to come up with unique campaigns. The hope is touch the hearts of riders and the general public.
Author: Bobby Ben Davis Cristuta
Bobby is the CMO and Co-founder for Admov Philippines. He is a serial technopreneur. He is passionate in delivering emerging marketing channels and bring Manila as destination for innovative advertising technologies.