Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match
People are spending more and more time out of their homes while they are working, shopping or socializing and it’s becoming increasingly difficult for brands to engage with them
Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor more relevant and meaningful now than it has ever been
Outdoor advertising offers the perfect solution to reach these busy audiences while they are on the move. Below you can find just some of the unique benefits Outdoor media provides that make it such an attractive proposition for advertisers:
Unlike other media, Outdoor advertising can’t be switched off, thrown away or avoided
Outdoor advertising delivers rapid brand awareness for advertisers in a cost effective way
It’s Consumer Friendly
Outdoor advertising fits in with consumers’ lives. It’s a non-intrusive medium that catches audiences when they’re open to a welcome distraction, such as during mundane journeys.
Outdoor advertising works well with other media. It can form part of a broad media campaign to extend audience engagement and campaign reach
Developments in technology have made Outdoor advertising an ideal platform for interactivity. This creates deeper engagement with audiences and provides advertisers with a new direct marketing channel
Outdoor advertising reaches a diverse audience through a range of different formats and environments
Continual investment in innovation has made Outdoor a constantly evolving medium, offering new and exciting ways to engage audiences
Outdoor advertising can be placed where the message really counts: it’s the only medium where you can capture the audience in context and close to the point of purchase
Through audience measurement surveys we can pinpoint how many people are likely to see our Outdoor advertising formats and help advertisers optimize their investment
Author: ellard capiral
Ellard is the Founder and CEO of AdMov Philippines. He is passionate with technology and startups. Always on the look-out for ways to change the world.